Weiying Gao^1,2

1 Tongxiang Lukang Chrysanthemum Industry Co. Ltd., Tongxiang 314501, Zhejiang, China
2 Zhejiang Agronomist College, Hangzhou, 310021, Zhejiang, China
Author    Correspondence author
Medicinal Plant Research, 2026, Vol. 16, No. 1   
Received: 25 Jan., 2026    Accepted: 10 Mar., 2026    Published: 24 Mar., 2026

This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

This study explores the development of Hangbaiju tea beverage products and the extension of the industrial chain. Hangbaiju is a traditional medicinal and edible plant in China and a characteristic agricultural product of Zhejiang Province, with significant medicinal, beverage, cultural, and economic value. With the growing popularity of health-conscious consumption and the rapid development of the new-style tea beverage market, the development of Hangbaiju tea beverage products and industrial chain extension have become important directions for promoting industrial transformation and upgrading. This paper systematically analyzes the upgrading of traditional Hangbaiju tea beverage products, the development of compound tea beverages, and the innovation of new-style tea beverage products. It also summarizes key processing technologies, including raw material quality control, tea beverage processing and flavor preservation, and product quality and safety control. On this basis, the paper further discusses the extension models of the Hangbaiju industrial chain toward upstream standardized cultivation bases, midstream deep-processed products, and downstream sales channels and consumption scenarios. It also proposes development pathways involving regional public brand building, differentiated product positioning, diversified marketing model innovation, and integrated development with agriculture, culture, tourism, health and wellness, educational programs, and cultural communication. The study suggests that the Hangbaiju tea beverage industry should be supported by technological innovation, standardized production, brand building, and industrial integration, so as to promote the transformation of Hangbaiju resources from traditional dried flower products into standardized, functional, branded, and high-value tea beverage products, thereby providing a reference for the development of characteristic medicinal and edible resources and the high-quality development of regional agricultural industries.

Hangbaiju; tea beverage product development; industrial chain extension; deep processing; brand building